The Power of Film and TV in Tourism: Insights from SET-JET 25 for Türkiye
The global tourism industry is experiencing a profound shift. Travel choices are no longer guided solely by natural beauty or cultural heritage—today, film and television content are among the most powerful motivators for travel. 40% Global trip bookings inspired by film or TV 9/10 UK visitors influenced by screen content 2.4x Higher likelihood to add […]
