EFM 2026: Berlin’s Industry Week Begins

Gropius Bau exterior in Berlin, venue area during Berlinale and the European Film Market (EFM)

EFM 2026: The market focus is widening The European Film Market (EFM) will take place 12–18 February 2026, serving as the primary industry hub during Berlinale week. As one of the key meeting points for the international film business, EFM remains central to sales, co-productions, financing, packaging, and project development conversations. Official communications around EFM […]

The Power of Film and TV in Tourism: Insights from SET-JET 25 for Türkiye

The global tourism industry is experiencing a profound shift. Travel choices are no longer guided solely by natural beauty or cultural heritage—today, film and television content are among the most powerful motivators for travel. 40% Global trip bookings inspired by film or TV 9/10 UK visitors influenced by screen content 2.4x Higher likelihood to add […]

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